Wednesday, June 3, 2015

KCSM Presents Jazz on the Hill --FREE concert

KCSM Presents Jazz on the Hill
Local Radio Station Thanks Community for Support with Free Jazz Festival

On June 6th, KCSM will host Jazz on the Hill at the newly renovated College of San Mateo campus from 12pm-6pm. Jazz on the Hill is a​ non-profit  jazz music event​ which benefits the college and the community supported radio station, KCSM FM. It​ is free to all who attend and this year it ​will feature ​two stages designed for nonstop entertainment and a great lineup of professional Jazz artists, including Grammy award-winning artist Poncho Sanchez. 

Dedicated to enriching the community, there will be a special "community stage" where talented local middle and high school students who showcase their talent by covering many genres of jazz from straight-ahead, blues, Latin, and more.
Jazz on the Hill returned in 2013 after a nine year hiatus due to the CSM building renovation project.  Now, the school is ready for visitors and eager to show off the campus, architecture and amazing views. 

KCSM’s television and radio stations, licensed to the San Mateo County Community College District, made their broadcast debuts in 1964. KCSM FM and TV were originally established by the College of San Mateo as training facilities for radio and TV broadcasters.

Many well-known media personalities were educated at the College of San Mateo, including tabloid TV reporter Steve Wilson, ESPN sportscaster, San Francisco Giants announcer, Jon Miller and K101 On-Air Personality, Jeff Serr. Today, the stations have professional staffs operating full service public television and radio and continue to serve as learning laboratories for students enrolled in the College of San Mateo Broadcasting Arts Department.

“This event is our way of thanking the community for the incredible support they provide year round,” said Dante Betteo, KCSM’s Station Manager.  “We wouldn’t be the unique radio station we are today if it weren’t for our listeners and supporting members.”
Jazz on the Hill will feature many of the favorite components from the previous year, including an area featuring vendor booths, food trucks, a BMW car raffle, and wine provided by Domenico Winery, located in San Carlos.

The BMW raffle is being conducted by San Francisco Jazz with the grand prize being a BMW i3 from BMW of San Francisco.

Tickets for the raffle will be on sale at Jazz on the Hill and the car will be on-site.  For more info about the raffle, go to

WHO:             KCSM's Jazz on the Hill

WHAT:           A free day-long jazz concert celebration to thank the community for their support of KCSM 91.1 FM.       

WHERE:        College of San Mateo, 1700 W. Hillsdale Blvd, San Mateo, CA 94402 

The Main Stage will be located on the lower mezzanine in front of the library steps with breath taking views of the Bay. The Youth Stage will be located in CSM's Little Theatre building.

WHEN:          Saturday, June 6th, 2015 from 12pm-6pm.

INFO:             For more information and details about the lineup, visit

PRESS:         Contact Frances Larose at 650-548-6700 or via email at

Monday, June 1, 2015

Celebrity Spice Goddess Teaches Senior Communities About Healthy Alternatives to Prescription Medication

 San Francisco Towers and St. Paul's Towers, Oakland, residents received a special cooking presentation and autographed cookbook compliments of Celebrity Chef Bal Arneson.  Her message to the seniors was the importance of natural spices and their ability  to substitute traditional medications.  These delicious spices provide them with important antioxidants, natural cures, and  healthy eating options.

Bal Arneson, the Spice Goddess, TV Cooking Host, and Award Winning Cookbook Author,  honored elders by teaching them the ways of her world in India through the magic of food and the ability to heal through spices. The Spice Goddess is one of the featured speakers at the Episcopal Senior Communities (ESC) yearlong 50th celebration.  ESC has been empowering seniors in the Bay Area for many years providing them with knowledge and helping them continue to live long, healthy and independent lives.

Bal Arneson, a native of Punjab, India, is a bestselling author, teacher and advocate of simple and healthy Indian-inspired cooking. In July of 2010, her cooking series Spice Goddess premiered on the Cooking Channel, and she has published two bestselling cookbooks, "Everyday Indian" and "Bal's Quick and Healthy Indian."

Since 1965, ESC's vision of community and commitment to serving the needs of seniors has been the driving force behind ESC's mission of cultivating and building healthy communities with a continuum of residential and innovative aging services that actively promote intellectual, physical, social, and spiritual well-being.

Episcopal Senior Communities is a 501 (c) (3) non-profit organization dedicated to helping seniors maintain healthy, vibrant and independent lives. Through their many initiatives and non-profit efforts, including the ElderWISE program, Senior Resources @ Home, Senior Center Without Walls, and the Senior Produce Markets, ESC is providing valuable services that alleviate isolation and promote healthy lifestyles.

Interested in becoming a volunteer and helping seniors in your community, call 415-776-0500.  

Thursday, May 14, 2015

Participating Chef in Wishes in Wine Country Event Has Personal Connection to Make-A-Wish®

(Burlingame, Calif., May 4, 2015) -- On May 16th, 2015 superstars in the culinary and wine industries will gather at Sonoma-Cutrer Vineyards to support the Wishes in Wine Country Fundraiser, benefiting Make-A-Wish Greater Bay Area.

One of the participating chefs, Pablo Estrada, Executive Chef of Fattoria e Mare, has a very personal connection to the foundation after his daughter was diagnosed with Leukemia in 2008.  

"When my daughter Samira fell ill, Make-A-Wish helped to fulfill one of her dreams by sending her to Disney World," said Chef Estrada. "They treated her like a VIP, rolling out a red carpet and helping her get all the signatures of her favorite Disney princesses."

So far, Samira has been cancer free since 2011, but the experience was something she has never forgotten.

"It helped her get through the roughest time in her life, so whenever I can do something to support this wonderful cause, I do," said Chef Estrada.

For the last 16 years, Make-A-Wish Greater Bay Area and Sonoma-Cutrer Vineyards have been teaming up on an event that not only helps children suffering from life-threatening illnesses, but that offers a wide sampling of the best food and wine being produced in Sonoma County and beyond.

Wishes in Wine Country will be held on Saturday, May 16th 2015 at Sonoma-Cutrer Vineyards and will feature over 30 restaurants and wineries at the Grand Tasting on the Lawn. This year, Wishes in Wine County has expanded its array of talent to beyond just Wine Country and invited restaurants like Fattoria e Mare from areas like Burlingame which are 30 minutes south of San Francisco.

From 2:30 to 5:30pm, guests will sample wines on the lawns surrounding Sonoma-Cutrer’s world class croquet courts. The evening continues from 5:30-9:00pm with the Sunset Dinner, where guests enjoy a three-course dinner on the Sonoma-Cutrer Terrace, followed by a short live auction. All proceeds benefit Make-A-Wish Greater Bay Area. Tickets are still on sale; for more information go to or call 415-982-9474.

About Fattoria e Mare:
Fattoria e Mare is a restaurant specializing in locally sourced, fresh Italian cuisine. Located on Rollins Road in Burlingame, CA, just minutes from the San Francisco Airport, Fattoria e Mare offers an ever changing menu featuring seasonal seafood, pasta, salads, desserts and much more. The large restaurant has an expansive space which is uses for private parties and events. For more information on Fattoria e Mare, please visit

About Make-A-Wish® Greater Bay Area:

Make-A-Wish Greater Bay Area grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy.  In 2015 Make-A-Wish Greater Bay Area celebrates 31 years fulfilling magical wishes.  During its first year of operation, in 1984, the chapter granted 27 wishes.  Now one of the largest chapters nationwide, the Greater Bay Area grants over 300 wishes per year and has granted over 6,800 wishes to date.  The chapter covers 17 Northern California counties: Alameda, Contra Costa, Del Norte, Humboldt, Lake, Mendocino, Napa, Marin, Monterey, San Benito, San Francisco, San Mateo, Santa Cruz, Santa Clara, Siskiyou, Solano and Sonoma.  The goal of Make-A-Wish is to grant a wish to every eligible child in its territory.  Anyone can suggest a child for a wish. For more information or to refer a child for a wish, please call 415/982-9474 or visit

Wednesday, May 6, 2015

Fattoria e Mare Serves Up Mother's Day Brunch and Dinner for Guests

Mother’s Day is the time to show gratitude to moms of all ages—and what better way to make her day special than to treat her to a delicious brunch or dinner hosted by Fattoria e Mare on Sunday, May 10, 2015. Together with family and friends, Mom can celebrate her special day by feasting on a wide variety of culinary specialties—without having to lift a finger in preparation!

Fattoria e Mare, located right of the 101 freeway in Burlingame, will feature a superb menu in celebration of Mother’s Day. Guests will savor both a glorious atmosphere in addition to a wide variety of soups, salads, main dishes, pastas, seafood and desserts. A few of the many delectable brunch menu offerings include: Eggs Benedict with House Made Biscuits, Canadian Bacon and Truffled Holandaise Sauce; Soft Scrambled Organic Farm Eggs, Heirloom Tomatoes, Spring Onion and Bufala Mozzarella; Breakfast Pizza with Smoked Salmon, Confit Potato and Fontina and much more. Several dinner entree options including Grilled Whole Branzino, Ranch Chicken al Mattone, Dungeness Crab Meat Ravioli, and Fideua' Toasted Cappelini.

Fattoria e Mare serves genuine Italian cuisine from the farm and sea which holds sustainable ingredients sourced from organic and sustainable local vendors.

WHAT: Fattoria e Mare' Mother's Day Brunch & Dinner
WHEN: Sunday, May 10, 2015
WHERE:  1095 Rollins Road, Burlingame, CA 94010
TIME: Brunch: 11:30 am -3:30 pm
        Dinner:  4:00-10:00  pm
INFO: For reservations and additional information, visit                
MEDIA: Contact The Larose Group, 650-548-6700 or
FACEBOOK: Like our Facebook page

Monday, May 4, 2015

Webster House Health Center's Volunteer Coordinator
Ramiro Caceres is interviewed by Ch. 2 about the announcement 
of the new Silicon Valley location of Random Acts of Flowers.  
Webster House Health Center resident Elizabeth Olshausen, 82, 
is one of 46 residents to receive a surprise
 bouquet from Random Acts of Flowers.
Webster House Health Center, a member of the Episcopal Senior Communities (ESC), has always been committed to working with an active volunteer network and other community non-profits which can enrich the lives of seniors.

Because of ESC’s dedication to provide these quality programs, Random Acts of Flowers selected Webster House Health Center to launch their fourth location, based in Silicon Valley.  Founded in 2008 in Knoxville, Tenn., Random Acts of Flowers recycles and repurposes flowers and deliver beautiful bouquets and moments of kindness to healthcare facilities across the country.  They have brought smiles and happiness to thousands, delivering over 70,000 bouquets to date. 

"We are always so pleased to provide our residents with the highest quality non-profit services on the Peninsula," said Linda Hibbs, RN, MPH and Executive Director of Webster House/Health Care Center.  "We really appreciate organizations such as Random Acts of Flowers and other volunteer groups in our community that reach out to our health care center and enhance our residents quality of life through so many thoughtful acts, such as giving them flowers, walking with them downtown, or just taking a few minutes to talk with them and share stories about their life.  We are very blessed!" 

Webster House and Webster House Health Center will be celebrating the Episcopal Senior Community's 50th anniversary on September 23, 2015 from 3-5 pm.  We invite all media to attend.  

Additional photos and interviews are available upon request.

Friday, May 1, 2015

Fattoria e Mare Welcomed into the San Mateo Chamber of Commerce

Fattoria e Mare, located on Rollins Road in Burlingame, celebrated a ribbon cutting with the San Mateo Chamber of Commerce on April 29, 2015. The ribbon cutting welcomed the restaurant into the Peninsula business community, and afterwards members of the chamber all gathered for a party where the restaurant highlighted their food and expansive entertainment space.

Fattoria e Mare is owned and operated by Executive Chef Pablo Estrada. The veteran chef opened the restaurant one year ago with the goal to offer Peninsula residents delicious, locally sourced Italian cuisine.

For more information on Fattoria e Mare, visit For more information on the San Mateo Area Chamber of Commerce, visit

Wednesday, April 22, 2015

10 Facts to Help You Market to Millenials

Millenials are considered to be one of the largest target audience. They have a buying power of $500 billion that only grows as they get older. But what makes millenials so important in the world of consumers, is their influence. Millennials have the biggest influence to other buyers in the market today. 

Here are 10 things you should know about millenials to help you market them better: 

1. Millennials are people who are born after 1980 and range from ages 18-35
2. Millennials seek social media approval and research products online for pre-purchase validation.
3. There is no such thing as a passive consumer. Millennials expect and want to be partners in a brand.

4. Millennials live in an image-centric social media world. Photo sharing is the best and most preferred outreach.
5. Think experience over luxury. Millennials seek share able experience of a brand over the bragging rights.

6. 1/3 of those 18-35-year-olds are interested in growing produce because of environmental sustainability.
7. Millennials want to stand out from the crowd.
8. Be mobile friendly. 41% of millennials have already made purchases with their smartphones.
9. Millennials are creative and crafty.  They prefer DIY's over right out of the box.

10. Millennials are serious about the future. They think greener and cleaner. 

Source: How to Market Gardening to Millenials by